The central government released new draft guidelines on advertising and endorsement disclosures in September 2020.
The draft guidelines cover all forms, formats, and mediums of advertising and marketing communications — print, TV, and social media. These guidelines also mean a world of change for celebrities who endorse products, including the social media “influencers”.
LawWiser in conversation with Gaurav Dani, Partner, IndusLaw, and Akhil Prasad, Director, Country Counsel India and Company Secretary, Boeing, discuss the new advertising guidelines and the issues around it.
In this video, the experts share their views on:
1.) Brief background of the Consumer Protection Act
2.) What are the key provisions in the Draft Advertising Guidelines?
3.) Drawbacks in the Draft Advertising Guidelines
4.) Impact of Draft Advertising Guidelines on the various sectors