New Draft guidelines for Advertising- Advertise with Caution!
The central government released new draft guidelines on advertising and endorsement disclosures in September 2020.
The New draft guidelines cover all forms, formats, and mediums of advertising and marketing communications — print, TV, and social media. These guidelines also mean a world of change for celebrities who endorse products, including the social media “influencers”.
In this video, the experts share their views on:
1.) Brief background of the Consumer Protection Act
2.) What are the key provisions in the New Draft Guidelines?
3.) Drawbacks in the Draft Guidelines
4.) Impact of Draft Advertising Guidelines on the various sectors
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