Greenwashing Decoded: Navigating Sustainability Claims and Consumer Trust

06/12/2024 Corporate & Commercial, CORPORATES By LawWiser
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Greenwashing has become a significant concern in today’s sustainability-driven market. It refers to the practice of companies making misleading or exaggerated claims about their environmental efforts to appear eco-friendly, often deceiving consumers and undermining genuine sustainability initiatives.

Our in-depth panel discussion explores the concept of Greenwashing and its growing implications across industries. Featuring insights from leading experts like Mr. Shujath Bin Ali (Global General Counsel, Re Sustainability Limited), Ms. Ramya Hariharan (Founder, Citadel Law Chambers), and Mr. Adhiraj Singh (Associate General Counsel, MakeMyTrip), this session highlights:

  • What is Greenwashing? Understanding its definition and identifying practices commonly categorized under it.
  • Regulatory Frameworks: A comparative analysis of the ASCI and CCPA guidelines addressing greenwashing in India.
  • Consequences for Businesses: Examining the reputational, financial, and legal setbacks associated with misleading sustainability claims.
  • Industry-Specific Examples: Real-world cases from sectors like travel and hospitality, showcasing the impact of greenwashing.
  • Practical Solutions: Key takeaways for businesses to ensure compliance, transparency, and genuine commitment to sustainability.

This discussion is a must-watch for businesses, legal professionals, and consumers eager to understand the dynamics of sustainability claims and how to combat misleading practices effectively.

Discover actionable insights to navigate the complex landscape of greenwashing and build consumer trust. Learn how regulations like the CCPA are shaping accountability and creating a fairer marketplace.

Stay informed and stay ahead in the conversation on greenwashing—an essential aspect of ethical business practices and environmental responsibility.

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