From the past few years, we have come across many concepts which are directly or indirectly associated with the word “Legal”.
such as case analysis, legal research, judgments and many other theories.
The legal world is surrounded mainly by practical theories which one practices in his day to day life and thereby through consistent efforts, he bags the success in his favour. However, it is not as easy as it seems. From a couple of years, the shape of the legal industry has changed and hence some of the key changes can be described as “Lawyer videos and Law firm videos”.
LawWiser which is a video-only knowledge-sharing platform for the legal community has a separate page covering all the sectors such as
Policy and regulatory Sectors
Legal Tech videos
Alternative dispute resolution
Corporate and Commercial
Banking and Finance
The style of content in which legal knowledge is served to the general audience has shifted significantly from the past few years. People have started believing in the fact that content in the form of videos is comparatively easier to grasp than articles and blogs.
According to data-
By 2024, 82% of traffic will be from videos
Law firms that are using video content have a 41% increase in their traffic
Law firms’ presence only makes sense when they rank in Google search results.
The keyword search pertaining to Lawyer videos and Law firm videos has gradually grown. This shows that law firms are consistently following the principles of digital marketing and understanding how crucial is the theory of ‘Client Visibility’.
Lawyers and law firms always look out for quick solutions and despite reading a long-edged article on it, they nowadays opt for videos which in a very short span of time can fulfil their requirements and offer them a potential solution.
LawWiser connects general counsels and partners from various firms who are waiting for that one shot that is competent enough to highlight and advertise their “expertise”.