Businesses in the retail sector sell goods and services directly to consumers for personal, household, or family use. The retail industry contributes significantly to the Indian economy and is a key source of employment. In India, the retail sector is highly fragmented, with both organized and unorganized retail firms. Large companies in the organized retail industry include Reliance Retail, Future Retail, and DMart, while the unorganized retail sector includes local mom-and-pop shops and street vendors. The Indian retail industry has seen substantial changes in recent years as a result of the expansion of e-commerce and the increased usage of technology. The rise of internet shopping has resulted in the development of omnichannel retail, in which firms reach clients through a combination of physical storefronts and online channels. Retailers may now collect and analyze data on consumer activity, which can be utilized to improve marketing campaigns and improve the overall shopping experience.